30M+orders completed through Butterfly
Use case · Retail and E-Commerce
Butterfly in retail and e-commerce
A retail chain operating a multi-brand e-commerce platform.
Multi-brande-commerce platform
Campaign periodshigh traffic and orders
ERPproduct and price integration
30M+orders completed through Butterfly
Problem
The challenges facing the organization
- Traffic and order volume rose during campaign periods.
- Campaign rules, shipping thresholds and storefront changes had to wait for software development.
- Stock and order management could become inconsistent.
Solution
How it was solved with Butterfly
The e-commerce infrastructure runs on Butterfly. Campaign, pricing, shipping and order rules are managed through data instead of code; stock is firmly reserved when checkout begins.
- Campaign and pricing rules are managed as data
- Shipping thresholds and storefront changes without waiting for software
- Firm stock reservation when checkout begins
- Cart, checkout, orders and shipping on a single core
Outcome
From the field, measured.
Through datacampaign rule changes, not code
At checkoutstock reservation
The customer name is not shared for confidentiality reasons. Figures are taken from the organization’s records.
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