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Butterfly
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A production facility in the media and broadcasting sector
Industries · Media and Broadcasting

In Media and Publishing, Every Piece of Content Creates a New Impact.

A video that is not updated, revenue from different platforms that cannot be consolidated or a delayed campaign approval can affect the entire broadcast operation. Butterfly brings different operations together in a single orchestration layer, from content and video management to multi-CDN distribution, and from revenue reporting to sales and billing. It ensures content is published on the right channels, commercial processes are tracked and operations are managed end to end.

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Organizations that trust Butterfly
VodafoneFloReebokNine WestMetro IstanbulDoğuş MediaTypekuvazNTVDiscoveryTLCKoleksiyonLumberjackGQVogueDeva Holding CompaniesKoray KimyaPuhu TVDMAX

On the content journey, every connection makes a difference.

The process that starts when content is produced continues as it is published on different platforms, reaches viewers and generates revenue. Butterfly connects the technical and commercial steps along this journey so media operations run in a more controlled and efficient way.

TodayOne video that is not updated breaks the chain from revenue to commissions.
With ButterflyButterfly connects content and revenue in the same flow.
Today: a single outdated video breaks every link in the chain.With Butterfly: every link connects with accurate data from the one before.
Content

v1 left on the smart TV endpoint

v2 live on all endpoints

Revenue

3 content items unmatched in the report

1,286 content items matched in one report

Invoice

2 invoices issued without approval

Every invoice passed contract approval

Revenue share

₺84K disputed

Revenue share calculated from shared data

In the broadcast control room,
every screen shows the same version.

A revised episode is encoded, packaged and sent to every broadcast endpoint. Butterfly tracks which version is live on which screen, catches any mismatch and updates the regulator notification and the revenue report from the same record.

  1. 1Revision uploaded
  2. 2Distributing to four endpoints
  3. 3Error caught
  4. 4Resent
  5. 5Records up to date
The revised version (v2) of Episode 12 has been uploaded.Butterfly sends v2 to four broadcast endpoints at once.Error: the old version (v1) is still live on the smart TV endpoint.Butterfly caught the mismatch and resent v2 only to that endpoint.All four endpoints are up to date; the regulator notification and the revenue report were updated from the same record.
Broadcast control · ButterflyChannel 1 · 20:44:58Version matching · ButterflyLive
Preview · 20:45
Episode 12v1 · livev2 · revised · audio fix
Broadcast schedule
20:00Main news bulletinLive
20:45Episode 12 · v2DistributingError · Smart TVReady
21:30Documentary · Episode 3Scheduled
22:15Sports highlightsScheduled
Distribution pipeline
CDN A
CDN Av2 · matchedv1 · mismatch
CDN B
CDN Bv2 · matchedv1 · mismatch
Smart TVOld version liveButterfly is matching the version
Smart TVv2 · matchedv1 · mismatch
Mobile
Mobilev2 · matchedv1 · mismatch
Event log
  • 14:05Episode 12 v2 uploaded · 4 profiles + TR/EN subtitles encoded
  • 14:08HLS manifest v2 sent to four endpoints
  • 14:09Smart TV: v1 live, version mismatch
  • 14:09v2 resent to Smart TV · verified
  • 14:10content_updated sent to regulator · revenue report and revenue share updated with v2

Keep your content up to date wherever it’s published.

Videos are distributed to different CDNs, and revised content may not be updated on some endpoints. Tracking which content is live where becomes difficult.

With Butterfly Upload, encoding and HLS packaging are managed in a single flow. The CDN is selected in settings; revisions and distribution results are tracked, and differences between CDNs are reported.

The status of content across all distribution points is monitored from a single screen, and missing distributions become visible.

v1 on Smart TV → resent

The version of the revised content on four broadcast endpoints on one screen; mismatches are caught and resent automatically. Sample data.

Keep content notifications automatic and regular.

Content creation, update, publication and takedown events must be reported to the regulator. Compiling this information manually creates an operational burden.

The flow with Butterfly

  1. Content events are provided through a service that can be queried by date range, content details and statistics.
  2. Reporting runs without depending on manual data collection.

Bring revenue from different platforms into a single report.

Revenue from the video platform, ad networks and other channels is kept in separate reports. Content and channel matching is done manually, and currencies may differ.

With Butterfly Platform data is collected through APIs and file transfers. Content to channel matching, content owner and outlet filters, and single-currency reporting are managed in the same flow.

Revenue distribution to content owners is calculated from shared, consistent data.

4 sources · 0 unmatched rows

Video platform, ad network and app revenue in one report, in one currency; content owner shares from shared data. Sample data.

Connect every commercial process, from sale to collection.

Sales opportunities, contracts, campaigns, invoices and commission calculations are tracked in different spreadsheets. Collections and commission calculations can fall out of sync.

The flow with Butterfly

  1. Every step moves through a single flow, from sales opportunity to contract approval, from campaign and invoice creation to collection-based commission calculation.
  2. The risks of unapproved invoices and commissions paid on uncollected revenue decrease, and commercial processes become traceable.

Keep production and the broadcast schedule moving with your teams.

Production tracking, social media posting plans and equipment assignments are handled in different tools or manually.

The flow with Butterfly

  1. When an episode goes live, clip, trailer and short video posting tasks are created automatically, and owners and editors are assigned.
  2. Equipment inventory and assignment processes are managed on the same platform.
  3. The broadcast schedule no longer depends on personal follow-up; teams and tasks come together in the same flow.

Processes managed end to end
in media and publishing

Butterfly
Video distributionUpload, encoding, HLS packaging and multi-CDN
Content serviceSmart TV and external apps, subtitles, hierarchy
Regulator serviceQueryable reporting of content events
Revenue reportingVideo platform and ad revenue in one report
News websiteContent management, SEO, caching and CDN
Commercial processesSales, contracts, campaigns, invoicing, collections, commissions
ProductionBroadcast schedule, social media and equipment assignment
Butterfly orchestration layer
Video distributionUpload, encoding, HLS packaging and multi-CDN
Content serviceSmart TV and external apps, subtitles, hierarchy
Regulator serviceQueryable reporting of content events
Revenue reportingVideo platform and ad revenue in one report
News websiteContent management, SEO, caching and CDN
Commercial processesSales, contracts, campaigns, invoicing, collections, commissions
ProductionBroadcast schedule, social media and equipment assignment
Use case · Media and Publishing1 dayto build and demo sales, content, invoicing and progress billing modules

A media agency running sales, content, billing and revenue share processes together. The problems, the Butterfly solution and the measured result.

Read the use case →
From the field, measuredCustomer names are not disclosed for confidentiality reasons.
Live deployment50 million+ content items

Volume of content managed across the platform.

Live deploymentSet up in 1 day

At a media agency, the sales pipeline, content flow, billing and revenue share modules were set up in one day. All 14 end-to-end tests passed.

Frequently asked

Quick answers about Media and Publishing.

Frequently asked questions about Butterfly in media and broadcasting processes.

Can Butterfly work with multiple CDNs?
Yes. The same content can be distributed to multiple CDNs. Which content is live on which endpoint is tracked, and differences between CDNs are reported.
Do we need a separate system for content reporting to the regulator?
Content creation, update, publication and takedown events can be provided through a queryable service in Butterfly. The data needed for reporting can then be retrieved from a single point.
Can we consolidate revenue reports from different platforms in one place?
Yes. Platform data received via APIs and file transfers can be matched and brought together in shared reports by content owner, outlet and channel.

The same orchestration
creates value in every industry.

Explore how Butterfly creates value across industries.

Explore All Industries

Works by the rules of your industry.

Manufacturing and Industry

Asset, maintenance, procurement and approval processes on one platform.

Retail and E-Commerce

Multi-brand e-commerce, order and product information flows.

Pharmaceuticals and Regulated Manufacturing

Quality, document and contract processes, ready for audit at any time.

Media and Publishing

High-traffic content and video publishing, channel revenue reporting.

Transportation and Logistics

Self-service reporting and field inspection from multi-source operational data.

Telecom

Infrastructure ready to scale for channel, content and operational processes.

View all industries +5

Let’s decide where to start, together.

In a discovery call, let’s talk about your existing systems and your priority process, and define the right starting area for you together.

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