Operations and Asset Management
Plan and track maintenance, failures and work orders by asset.
Solution
Digital Channels and Commerce
Digital channels and commerce means managing the e-commerce site, orders and payments, inventory and stores, content and video publishing, and dealer and member portals on the same back end.
Organizations that trust Butterfly
Today
With Butterfly
The site, content management, admin panel and business processes are on the same platform; content baskets and widgets are managed from the panel.
OutcomeOne source of data; campaign and content changes go live at the same time as operations.Order management, card payments, inventory and warehouse run on the same engine; the ERP stays separate and is integrated.
OutcomeThe order flow is tracked end to end; fewer intermediate integrations break under load.Warehouse and store performance is monitored in real time, and orders are routed according to defined rules; anomaly detection is added as volume grows.
OutcomeOrders ship from the right warehouse or store; changing a rule doesn’t require a software change.Content ingestion, encoding, HLS packaging and multi-CDN distribution in a single flow; publishing status and CDN comparison reports are in the panel.
OutcomeThe publishing team sees where each piece of content is, and its status, on one screen.The management and dealer sides are delivered in separate workspaces, with different permissions and screens, on the same data.
OutcomeNo need to build and sync two separate portals.The process end to end
One flow, 6 steps.
Every step moves forward on the same record; who did what and when is visible at all times.
ButterflyDigital Channels and CommerceRecordSample record · #2048
Step 1 / 6In this step · 1 / 6
Content and product entry
product, variant, image, content or video
In this step · 2 / 6
Approval and publishing
role-based publishing permission, publishing status in the panel
In this step · 3 / 6
Order and payment
cart, campaign, card payment and 3D Secure verification
In this step · 4 / 6
Inventory and routing
stock allocation, order routing by warehouse/store rule
In this step · 5 / 6
Delivery and notification
shipping, SMS/email notifications, returns
In this step · 6 / 6
Reporting
channel, product and campaign performance
Building blocks
This solution is built with these parts of the platform.
Butterfly runs these channels connected to the organization’s process and data layer; the site and the admin panel don’t have to be separate systems.
From the field
Results measured in the field.
Figures from this solution’s use in the field. Customer names are not shared for confidentiality reasons.
30M+ordersretail e-commerce
50M+content itemsmedya
Frequently asked
Digital Channels and Commerce in brief.
Can the website and the admin panel be in a single system?
Yes; the site, content management, admin panel and business processes run on the same platform. This keeps content, campaign and operations data in a single source.
Does it work with existing payment infrastructures?
Yes; card payments and 3D Secure verification work integrated with payment providers. Options such as cash on delivery and bank transfer can also be connected to the same order flow.
Can we deliver the dealer portal and management screens with separate permissions?
Yes; the management and dealer sides can be delivered in separate workspaces with different permissions and screens. Because both sides work with the same data, no separate synchronization is needed.
Can video content be distributed to more than one CDN?
Yes; content can be packaged in HLS format and distributed to multiple CDNs. Which content is on which CDN and in what state is tracked from the panel.